When I think of the ultimate webpage, I scroll to the most hit site on my phone, laptop, and desktop, it would definitely be KSL.com. You have to live under a rock or without any contact of Internet connection if you live in Utah. Utahns do not use the new station’s site to see if there is a chance of rain anymore, we now use it to navigate new homes, cars, pets, and even soul mates. “KSL” was absolutely been one of the largest shifts towards eliminating the need or want for the old-fashioned newspaper and personal ad section. There is not one thing you cannot purchase from KSL, and it is still the main news engine I bought my very own bulldog off of KSL and of course search all of my sports news and high lights. If you missed the 5 o’clock breaking news on television, there are no worries because the broadcast is now available in just a click of a mouse. This in large, is what makes KSL so desirable and interesting to people. In this day and age, we want everything to be available to us, we want on the information and knowledge to be readily available. We also want all our needs met, so KSL caters to the varieties of tasks that today’s society demands, and for it all to be found in one place. We can now buy our cake on KSL, and leave a personal ad up of ourselves to find someone to share the cake with.

With societies new “A.D.D.” tendencies, if we chime into a site with one click, and it does not demand our attention or catch our interest right away, we will make the next click to leave the site right away. As soon as the home page is opened, there are so many tabs that can be clicked on with drop down menus of what specific categories of the site that you would like to search. You can get local news, national news, and even world news, including the weather in all categories as well. There is celebrity gossip, it is now not just of the national inquirer to dabble in.  I have also noticed that KSL is one of the sites that allow ads to be shown of other sites that you visited. For example, I was on a site where I was looking at cell phone accessories, I then went to KSL and the ad section of the home page was a promotional sale for the cell phone accessory site. I looked into it and it is a marketing scheme and sites like KSL that allow ads on their site make a lot of money from. I have also seen this type of marketing done on good ole Face Book.

The fact of the matter is, KSL is “busy enough to make you interested, organized enough to be user friendly to all ages and educated level, and broad enough that it becomes the State wide phone book, sales consultant, and news hub. KSL earns the award for the site that is best all around and caters to all.  For me personally this sites meets the AIDA model and guidelines.




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    I am writing this blog becuse i have to for PRT 5460 Electronic Marketing.

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